@import "https://fonts.googleapis.com/css2?family=DM+Mono:wght@400;500&family=Manrope:wght@400;500;600;700&family=Newsreader:opsz,wght@6..72,400;6..72,500&display=swap";:root{--ink:#171813;--paper:#f1efe8;--line:#17181338;--cobalt:#2449d8;--tomato:#ed593e;--ochre:#e8b44c;--lilac:#c6b7ec;--aqua:#79d9ca}*{box-sizing:border-box}html{scroll-behavior:smooth}body{background:var(--paper);color:var(--ink);margin:0;font-family:Manrope,sans-serif}a{color:inherit;text-decoration:none}.shell{width:min(1240px,100% - 64px);margin-inline:auto}.site-header{border-bottom:1px solid var(--line);grid-template-columns:1fr auto 1fr;align-items:center;gap:24px;height:92px;display:grid}.wordmark{align-items:center;width:46px;height:46px;display:flex}.wordmark img{object-fit:contain;width:auto;height:46px;display:block}.site-header nav{gap:34px;font-size:13px;display:flex}.site-header nav a:hover{text-underline-offset:5px;text-decoration:underline}.status{text-transform:uppercase;letter-spacing:.08em;justify-self:end;font:11px DM Mono,monospace}.status i{background:var(--ochre);border-radius:50%;width:7px;height:7px;margin-right:8px;display:inline-block}.eyebrow{letter-spacing:.11em;text-transform:uppercase;font:11px DM Mono,monospace}.hero{min-height:720px;padding-top:86px;position:relative;overflow:hidden}.hero:after{content:"";border:1px solid var(--ink);width:310px;height:310px;box-shadow:86px 86px 0 -1px var(--paper), 86px 86px 0 0 var(--ink);opacity:.28;border-radius:50%;position:absolute;top:128px;right:4%;transform:rotate(-18deg)}.hero h1{letter-spacing:-.065em;z-index:1;margin:40px 0;font:500 clamp(72px,11vw,154px)/.82 Newsreader,serif;position:relative}.hero-copy{z-index:1;width:min(550px,100%);margin-left:41%;font-size:19px;line-height:1.55;position:relative}.hero-actions{align-items:center;gap:32px;margin-top:62px;display:flex}.primary-action{border-bottom:1px solid var(--ink);text-transform:uppercase;justify-content:space-between;width:220px;padding:12px 0;font:12px DM Mono,monospace;display:flex}.text-action{text-transform:uppercase;font:11px DM Mono,monospace}.text-action:hover,.contact a:hover,.legal-page a:hover{text-underline-offset:6px;text-decoration:underline}.problem{border-top:1px solid var(--line);grid-template-columns:1fr 3fr;gap:60px;padding:120px 0 80px;display:grid}.problem h2,.offers h2,.fit h2,.decision h2,.contact h2,.persona-intro h2{letter-spacing:-.05em;margin:0 0 40px;font:500 clamp(48px,6vw,84px)/.98 Newsreader,serif}.problem>div>p{max-width:760px;font-size:18px;line-height:1.7}.journey-grid{border-left:1px solid var(--line);grid-template-columns:repeat(3,1fr);display:grid}.journey-card{border:1px solid var(--line);border-left:0;flex-direction:column;justify-content:space-between;min-height:440px;padding:28px;display:flex}.journey-meta,.offer-top{letter-spacing:.08em;text-transform:uppercase;justify-content:space-between;align-items:center;gap:24px;font:11px DM Mono,monospace;display:flex}.journey-meta b{color:var(--cobalt);font-weight:500}.journey-card h3{letter-spacing:-.04em;margin:0 0 24px;font:500 42px/1 Newsreader,serif}.journey-card p{font-size:15px;line-height:1.65}.offers{padding:150px 0}.offers-intro{grid-template-columns:1fr 2fr;align-items:start;gap:42px 80px;margin-bottom:72px;display:grid}.offers-intro h2{margin:0}.offers-intro>p:last-child{grid-column:2;max-width:620px;margin:0;font-size:17px;line-height:1.65}.offer-grid{border-top:1px solid var(--line);border-left:1px solid var(--line);grid-template-columns:1fr 1fr;display:grid}.offer-card{border-right:1px solid var(--line);border-bottom:1px solid var(--line);flex-direction:column;min-height:650px;padding:34px;scroll-margin-top:24px;display:flex}.offer-card:first-child{background:var(--cobalt);color:#fff}.offer-card:nth-child(2){background:var(--tomato)}.offer-card:nth-child(3){background:var(--lilac)}.offer-card:nth-child(4){background:var(--ochre)}.offer-card h3{letter-spacing:-.05em;max-width:520px;margin:96px 0 28px;font:500 clamp(46px,5vw,72px)/.92 Newsreader,serif}.offer-note{max-width:580px;font-size:17px;line-height:1.65}.offer-outcome{opacity:.78;max-width:580px;font-size:14px;line-height:1.65}.offer-fit{opacity:.82;border-top:1px solid;max-width:580px;margin:34px 0 26px;padding-top:18px;font-size:13px;line-height:1.6}.offer-card>a{letter-spacing:.06em;text-transform:uppercase;border-top:1px solid;justify-content:space-between;margin-top:auto;padding-top:18px;font:11px DM Mono,monospace;display:flex}.offer-card>a:hover,.decision a:hover{text-underline-offset:6px;text-decoration:underline}.service-grid{border-left:1px solid var(--line);grid-template-columns:repeat(3,1fr);display:grid}.service-card{border:1px solid var(--line);border-left:0;flex-direction:column;justify-content:space-between;min-height:430px;padding:28px;display:flex}.service-card>span,.engagement li>span{font:11px DM Mono,monospace}.service-card h3{letter-spacing:-.04em;margin:0 0 24px;font:500 42px/1 Newsreader,serif}.service-card p,.engagement li p,.fit-grid p{font-size:15px;line-height:1.6}.engagement{grid-template-columns:1fr 1.25fr;gap:100px;padding:150px 0;display:grid}.engagement ol{border-top:1px solid var(--line);margin:0;padding:0;list-style:none}.engagement li{border-bottom:1px solid var(--line);grid-template-columns:55px 1fr;gap:20px;padding:28px 0;display:grid}.engagement li b{font:500 30px/1.1 Newsreader,serif}.engagement li p{margin-bottom:0}.fit{background:var(--ink);color:var(--paper);grid-template-columns:1fr 1.2fr;gap:80px;padding:90px 56px;display:grid}.fit-grid{grid-template-columns:1fr 1fr;margin-top:60px;display:grid}.fit-grid p{border-top:1px solid #ffffff47;max-width:480px;min-height:160px;margin:0;padding:26px 36px 26px 0}.decision{border-bottom:1px solid var(--line);grid-template-columns:1fr 2fr;gap:80px;padding:140px 0;display:grid}.decision>div>p{max-width:720px;font-size:18px;line-height:1.7}.decision a{border-top:1px solid var(--ink);letter-spacing:.06em;text-transform:uppercase;justify-content:space-between;max-width:720px;margin-top:48px;padding-top:18px;font:11px DM Mono,monospace;display:flex}.persona-grid{border-top:1px solid var(--line);border-left:1px solid var(--line);grid-template-columns:1fr 1fr;display:grid}.persona-intro{border-right:1px solid var(--line);border-bottom:1px solid var(--line);min-height:480px;padding:52px 28px}.persona-intro>p:last-child{max-width:440px;line-height:1.6}.persona-card{border-right:1px solid var(--line);border-bottom:1px solid var(--line);flex-direction:column;justify-content:space-between;min-height:480px;padding:28px;transition:transform .25s,box-shadow .25s;display:flex;position:relative;overflow:hidden}.persona-card:hover{box-shadow:12px 12px 0 var(--ink);z-index:2;transform:translate(-6px,-6px)}.persona-card.cobalt{background:var(--cobalt);color:#fff}.persona-card.tomato{background:var(--tomato)}.persona-card.ochre{background:var(--ochre)}.persona-card.lilac{background:var(--lilac)}.persona-card.aqua{background:var(--aqua)}.persona-number{font:12px DM Mono,monospace}.card-orbit{opacity:.5;border:1px solid;border-radius:50%;width:210px;height:210px;position:absolute;top:60px;right:-35px}.card-orbit:after{content:"";background:inherit;border:1px solid;border-radius:50%;width:44px;height:44px;position:absolute;top:40px;left:-20px}.persona-card h2{letter-spacing:-.055em;margin:0 0 20px;font:500 clamp(42px,5.3vw,76px)/.9 Newsreader,serif}.persona-card p{max-width:420px;font-size:15px;line-height:1.55}.card-link{text-transform:uppercase;border-top:1px solid;justify-content:space-between;margin-top:30px;padding-top:16px;font:11px DM Mono,monospace;display:flex}.manifesto{grid-template-columns:1fr 3fr;padding:150px 0;display:grid}.manifesto blockquote{letter-spacing:-.045em;margin:0;font:400 clamp(44px,6vw,82px)/1.03 Newsreader,serif}.about-note{border-top:1px solid var(--line);grid-template-columns:1fr 1fr;gap:80px;padding:100px 0;display:grid}.about-note h2{letter-spacing:-.04em;font:500 48px/1 Newsreader,serif}.about-note>p{font-size:18px;line-height:1.7}.contact{grid-template-columns:minmax(0,.9fr) minmax(520px,1.1fr);align-items:start;gap:clamp(60px,8vw,120px);padding:140px 0;display:grid}.contact h2{font-size:clamp(64px,7vw,104px)}.contact-intro>p:last-child{max-width:490px;font-size:17px;line-height:1.7}.contact-form-wrap{border-top:1px solid var(--ink);padding-top:26px}.contact-form{gap:26px;display:grid}.form-grid{grid-template-columns:1fr 1fr;gap:22px 20px;display:grid}.contact-form label{gap:9px;display:grid}.contact-form label>span:first-child,.message-field>span:first-child{text-transform:uppercase;letter-spacing:.08em;font:10px DM Mono,monospace}.contact-form input,.contact-form select,.contact-form textarea{border:1px solid var(--line);width:100%;color:var(--ink);background:#ffffff3d;border-radius:0;padding:14px 15px;font:15px Manrope,sans-serif}.contact-form input,.contact-form select{min-height:49px}.contact-form textarea{resize:vertical;line-height:1.55}.contact-form input:focus-visible,.contact-form select:focus-visible,.contact-form textarea:focus-visible,.contact-form button:focus-visible{outline:3px solid var(--cobalt);outline-offset:2px}.message-field small{color:#171813ad;font-size:12px;line-height:1.45}.honeypot{clip:rect(0 0 0 0)!important;white-space:nowrap!important;width:1px!important;height:1px!important;position:absolute!important;overflow:hidden!important}.consent-field{grid-template-columns:20px 1fr;align-items:start;font-size:13px;line-height:1.5;gap:11px!important}.consent-field input{width:17px;height:17px;min-height:17px;accent-color:var(--cobalt);margin:2px 0 0}.consent-field a{text-underline-offset:3px;text-decoration:underline}.form-configuration{border-left:3px solid var(--tomato);margin:0;padding:10px 14px;font-size:13px;line-height:1.5}.form-submit-row{grid-template-columns:minmax(240px,.8fr) 1fr;align-items:center;gap:22px;display:grid}.contact-form button{background:var(--ink);min-height:56px;color:var(--paper);text-transform:uppercase;letter-spacing:.04em;cursor:pointer;border:0;justify-content:space-between;align-items:center;padding:0 18px;font:11px DM Mono,monospace;display:flex}.contact-form button:hover:not(:disabled){background:var(--cobalt)}.contact-form button:disabled{cursor:not-allowed;opacity:.45}.form-status{min-height:42px;margin:0;font-size:13px;line-height:1.5}.form-status.success{color:#356729}.form-status.error{color:#a33525}.footer-links{gap:24px;display:flex}.legal-page{padding:72px 0 140px}.legal-back{text-transform:uppercase;margin-bottom:100px;font:11px DM Mono,monospace;display:inline-block}.legal-page h1{letter-spacing:-.06em;max-width:1000px;margin:38px 0 34px;font:500 clamp(62px,10vw,140px)/.86 Newsreader,serif}.legal-updated{text-transform:uppercase;letter-spacing:.08em;font:10px DM Mono,monospace}.legal-content{border-top:1px solid var(--line);width:min(780px,100%);margin:110px 0 0 auto}.legal-content section{border-bottom:1px solid var(--line);grid-template-columns:220px 1fr;gap:32px;padding:34px 0;display:grid}.legal-content h2{margin:0;font:500 25px/1.1 Newsreader,serif}.legal-content p{margin:0;font-size:15px;line-height:1.7}footer{border-top:1px solid var(--line);text-transform:uppercase;justify-content:space-between;align-items:center;min-height:120px;font:11px DM Mono,monospace;display:flex}.persona-detail{background:var(--accent);min-height:100vh}.persona-detail.cobalt{--accent:var(--cobalt);color:#fff;--line:#ffffff4d}.persona-detail.tomato{--accent:var(--tomato)}.persona-detail.ochre{--accent:var(--ochre)}.persona-detail.lilac{--accent:var(--lilac)}.persona-detail.aqua{--accent:var(--aqua)}.detail-hero{min-height:690px;padding-top:80px;position:relative;overflow:hidden}.detail-hero h1{letter-spacing:-.07em;z-index:1;margin:80px 0 30px;font:500 clamp(86px,14vw,190px)/.82 Newsreader,serif;position:relative}.detail-line{width:420px;margin-left:52%;font-size:20px;line-height:1.5}.detail-shape{opacity:.35;border:1px solid;border-radius:50%;width:370px;height:370px;position:absolute;top:100px;right:2%}.detail-shape span{border:1px solid;border-radius:50%;width:120px;height:120px;margin:210px 0 0 -40px;display:block}.detail-intro{border-top:1px solid var(--line);grid-template-columns:1fr 2fr;gap:60px;padding:120px 0;display:grid}.detail-intro>p:last-child{letter-spacing:-.035em;margin:0;font:400 clamp(34px,4vw,58px)/1.15 Newsreader,serif}.principles{border-left:1px solid var(--line);grid-template-columns:repeat(3,1fr);display:grid}.principles article{border:1px solid var(--line);border-left:0;min-height:340px;padding:28px}.principles article>span{font:11px DM Mono}.principles h2{margin:130px 0 18px;font:500 34px/1 Newsreader}.principles p{font-size:14px;line-height:1.6}.artifact-strip{background:var(--ink);color:var(--paper);margin-top:120px;padding:90px 0}.artifact-heading{grid-template-columns:1fr 2fr;align-items:start;gap:60px;margin-bottom:48px;display:grid}.artifact-heading>p:last-child{color:#f1efe8bf;max-width:600px;margin:0;font:400 24px/1.4 Newsreader,serif}.artifact-pills{flex-wrap:wrap;gap:12px;display:flex}.artifact-pills>span{border:1px solid #fff6;border-radius:100px;padding:14px 22px;font-size:14px}.artifact-grid{border-top:1px solid #ffffff47;border-left:1px solid #ffffff47;grid-template-columns:repeat(2,1fr);display:grid}.artifact-card{border-bottom:1px solid #ffffff47;border-right:1px solid #ffffff47;flex-direction:column;min-height:520px;padding:28px;display:flex}.artifact-card:nth-child(5){grid-column:1/-1;min-height:420px}.artifact-card-top{letter-spacing:.08em;text-transform:uppercase;color:#f1efe899;justify-content:space-between;gap:20px;font:10px DM Mono,monospace;display:flex}.artifact-card-top span{font-size:inherit;border:0;border-radius:0;padding:0}.artifact-card h2{letter-spacing:-.04em;max-width:560px;margin:88px 0 20px;font:500 clamp(38px,4.5vw,62px)/.95 Newsreader,serif}.artifact-card>p{color:#f1efe8b8;max-width:600px;margin:0 0 28px;font-size:15px;line-height:1.65}.artifact-card ul{flex-wrap:wrap;gap:8px;margin:0 0 48px;padding:0;list-style:none;display:flex}.artifact-card li{border:1px solid #ffffff47;border-radius:100px;padding:9px 13px;font-size:11px}.artifact-outcome{border-top:1px solid #ffffff47;justify-content:space-between;align-items:baseline;gap:24px;margin-top:auto;padding-top:18px;display:flex}.artifact-outcome span{letter-spacing:.08em;text-transform:uppercase;color:#f1efe88c;border:0;border-radius:0;padding:0;font:10px DM Mono,monospace}.artifact-outcome strong{text-align:right;font:500 19px Newsreader,serif}.next-persona{padding:140px 0}.next-persona>a{letter-spacing:-.055em;justify-content:space-between;margin-top:50px;font:500 clamp(60px,9vw,125px)/1 Newsreader;display:flex}@media (width<=760px){.shell{width:calc(100% - 32px)}.site-header{grid-template-columns:1fr auto;height:72px}.wordmark{width:40px;height:40px}.wordmark img{height:40px}.site-header nav{display:none}.status{font-size:9px}.hero{min-height:620px;padding-top:64px}.hero h1{margin-top:30px;font-size:72px}.hero-copy{margin-top:80px;margin-left:0;font-size:16px}.hero-actions{flex-direction:column;align-items:flex-start;gap:20px}.hero:after{width:180px;height:180px;top:270px;right:-40px}.problem,.engagement,.decision{grid-template-columns:1fr;gap:36px;padding:90px 0}.contact{grid-template-columns:1fr;gap:52px;padding:90px 0}.journey-grid{grid-template-columns:1fr}.journey-card{min-height:340px}.offers{padding:96px 0}.offers-intro{grid-template-columns:1fr;gap:28px;margin-bottom:54px}.offers-intro>p:last-child{grid-column:auto}.offer-grid{grid-template-columns:1fr}.offer-card{min-height:590px;padding:28px}.offer-card h3{margin-top:76px;font-size:52px}.service-grid{grid-template-columns:1fr}.service-card{min-height:340px}.fit{grid-template-columns:1fr;gap:28px;width:100%;padding:72px 28px}.fit-grid{grid-template-columns:1fr}.fit-grid p{min-height:auto;padding:24px 0}.persona-grid{grid-template-columns:1fr}.persona-card{min-height:420px}.manifesto,.about-note,.detail-intro{grid-template-columns:1fr;gap:36px;padding:90px 0}.manifesto blockquote{font-size:44px}.form-grid,.form-submit-row{grid-template-columns:1fr}.legal-page{padding-top:36px}.legal-back{margin-bottom:72px}.legal-content{margin-top:72px}.legal-content section{grid-template-columns:1fr;gap:16px}footer{flex-wrap:wrap;gap:20px;padding:36px 0}.detail-hero{min-height:570px}.detail-hero h1{margin-top:110px;font-size:82px}.detail-line{width:80%;margin-left:0}.detail-shape{width:220px;height:220px;top:90px;right:-70px}.principles{grid-template-columns:1fr}.principles article{min-height:260px}.principles h2{margin-top:70px}.artifact-heading{grid-template-columns:1fr;gap:20px}.artifact-grid{grid-template-columns:1fr}.artifact-card,.artifact-card:nth-child(5){grid-column:auto;min-height:480px}.artifact-card h2{margin-top:64px}.next-persona>a{font-size:54px}}@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}.persona-card{transition:none}}