Start with the outcome
Define what “done” changes for a real person, then let that sharpen every decision.
Start with clarityPersona 01 / 05
The Builder
Ideas are only interesting when they become tangible.
In this mode
Jason starts with intent, then works backward to the smallest complete thing that can carry it. The medium is flexible. The standard is not: it should feel coherent, useful, and ready to leave the workshop.
Prototype in public
Get the shape into the world early enough that the work can teach you what it needs.
Finish the edges
Details are where trust accumulates. A working thing should also feel considered.
Likely artifacts
WebsitesPlaybooksToolsPrototypesSystems